About
Comcast Advertising is the advertising arm of Comcast, providing brands with full-funnel advertising services across traditional TV, streaming and multiscreen environments. The company says its reach extends to nearly 125 million U.S. households, and it works with agencies and national brands, small and medium businesses, auto dealers and political campaigns. Comcast Advertising traces its start to Comcast's 2002 acquisition of AT&T Broadband, which led to the creation of Comcast Advertising Sales.
What It Offers
Comcast Advertising comprises three parts. Media Solutions is a team that helps clients design multiscreen, addressable campaigns with audience targeting, attribution and access to premium inventory, using Comcast's first-party data. FreeWheel is Comcast's programmatic ad-technology arm, connecting buyers and sellers of multiscreen TV advertising. Universal Ads is a self-service platform where brands can create, purchase and measure TV commercials. A Client Creative team also helps brands produce TV ads.
Outcomes+
The company's Outcomes+ product helps advertisers find audiences, reach them across traditional TV and streaming, and connect ad spending to business results such as brand lift, store visits, purchase intent and leads. Comcast Advertising's political offering carries campaign messages to local audiences and voter segments as well as nationally.
Address
Rockville, MD 20814